Outline

DRS is a sniper-targeted campaign to reach a pre-defined audience, enabling technology
suppliers to get engaged directly with the decision-makers of technology seekers and/or
investors. This approach ensures that target audiences get the right message/offer at precisely
the right time and place ensuring that no shots are wasted in the process.

DRS is a micro-targeting approach to create EOI(Expression of Interest) which arranges a B2B
meeting in person between technology suppliers and seekers. Particularly DRS is quite popularly
used for prior promotional scheme to invite more technology seekers towards technology
supplier’s booths.